The big productions of cinema in the international ground ignore a great part of the films made with very little means.
We, cinema professionals, film goers, have decided to support the most fragile forms of Cinema such as the short-film, the gender cinema, the repertory cinema, the documentary and the experimental films.
More than a springboard of the feature film, the short film is a form in its own right. As a real creative laboratory, the short-film offers to the lovers or confirmed directors a complete freedom. The new African Urban Cinema is characterized by both a strong expansion of tastes, needs, and some new envies from African public. Our approach aims to conciliate the international cinema requirements with the Africans public tastes, to tell interesting things about today Africa realities because the cinema has completely changed in ten years and has become very contemporary.
We would like to create a successful partnership between the two communities of creators.
The cinema with African author, relies on public aids on the one hand and on the other hand in festivals lives, apart from the commercial chains combined with the films destined to the majority of African public, if we have to schematize are from Nollywood. These are productions whose costs are proportional to the resources that African cinema can expect from its public. This African cinema depends on an economic life without subsidies and which is based on the exploitation of rooms or DVD.
The categories of targeted social groups, such as the wealthy people, the bobos from Africa, mix themselves with the young people from modest backgrounds, something which strengthens the festival’s basis through social cohesion.